American College of Cardiology Embraces Interactive Technology
for Patient Engagement

ACC endorses Emmi Solutions for web-based patient communication

CHICAGO – March 10, 2010 – When patients hear the words “heart failure” they often remember little of the discussion that follows. Stress, emotions, health literacy and even the patient’s condition itself can create a barrier for good communication between patients and their doctors. Studies show patients forget as much as 80% of their discussion with their doctor by the time they reach the parking garage. That’s why the American College of Cardiology (ACC) is embracing interactive technology as a way to improve patient communication. The ACC is endorsing Emmi Solutions and its online patient engagement programs as a way to communicate vital health information and get patients more involved in their care.

“Good medicine is not just about the diagnosis. It’s about giving patients the help they need to take a central role in their own care,” said Dr. Jack Lewin, Chief Executive Officer of the ACC. “Emmi® programs can improve the way cardiologists practice medicine by using the latest in interactive, multimedia tools to make true communication between doctors and patients more possible.”

Emmi programs are online interactive tools that simplify complex medical information in a way that makes it easy for patients and their caregivers to understand. The programs use a soothing voice, animation and easy-to-read text to enhance learning, engage patients and encourage them to take an active role in their health care. Physicians can prescribe the programs to ensure patients learn about their condition and the risks and benefits of specific treatment options.

“The American College of Cardiology represents the highest quality in cardiovascular care,” said Ron Rooth, Chief Executive Officer of Emmi Solutions. “We share the ACC’s commitment to patient engagement. We are thrilled to have the ACC endorse our interactive communication solution and make it available to their members.”

About The American College of Cardiology
The American College of Cardiology is leading the way to optimal cardiovascular care and disease prevention. The College is a 37,000-member nonprofit medical society and bestows the credential Fellow of the American College of Cardiology upon physicians who meet its stringent qualifications. The College is a leader in the formulation of health policy, standards and guidelines, and is a staunch supporter of cardiovascular research. The ACC provides professional education and operates national registries for the measurement and improvement of quality care. More information about the association is available online at www.acc.org.

About Emmi Solutions
Emmi Solutions, LLC, is the creator of technology-based communication solutions and producer of award-winning Emmi programs. Healthcare organizations nationwide use Emmi to engage patients and positively impact the patient experience across the continuum of care. Whether it’s helping people prepare for a procedure or manage a chronic disease, every detail of the Emmi platform is designed with a single goal in mind: to improve the patient experience. For more information, visit www.emmisolutions.com

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